“I am tomorrow, or some future day, what I establish today. I am today what I established yesterday, or some previous day.” – Jack Joyce
I Am Rockford is a branded alignment for community unity and solidarity designed to spark constructive dialogue on sensitive issues facing individuals who comprise the community of Rockford.
The notion of community is dynamic and diverse in every aspect: class, religion, age, gender, language, and ethnicity. Thus, the concept of I Am Rockford is a community living, breathing organism signified by the words ‘human being’. There are some critical and rather basic factors to community. I am a physical being over time relating to my community and to others: I am a body. Through my body, I move through this community, I touch, I see, I hear, I taste and I smell.
However, there is another aspect of me not directly visible or definable. This is the aspect of me which thinks and feels, reflects and judges, remembers and anticipates. Words used to describe this aspect include ‘mind’, ‘spirit’, ‘heart’, ‘soul’, ‘awareness’ and ‘consciousness’. This part of me is aware that I can never be fully known or understood by myself or by others in the community.